Metric Stack Newsletter

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Your year in metrics is here!

Metric Stack 26: The metrics that defined YOU in 2021

Priyaanka Arora
Dec 20, 2021
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Share this post
Your year in metrics is here!
metricstack.substack.com

2021.

What a year it has been.

At Klipfolio, we launched the Metric Stack Newsletter, the Metric Stack Podcast (go check it out!!), and even met some of you at the amazing SaaS North conference!

Welcome to Metric Stack. I’m Priyaanka Arora, your personal metric assistant and Content Researcher and Writer at Klipfolio.

In this end-of-year edition of the Metric Stack Newsletter, it’s all about you. The metrics you tracked, the topics you cared about, and the things you loved talking about most.

Ready to find out how much of a metrics enthusiast you are? Let’s go!

One of us! One of us!

Can you believe we are a group of 1,750 people subscribed to the Metric Stack Newsletter?

1,750 people care about metrics just like you do, and believe in succeeding with data.

Metric Stack subscriber growth

The Metric Stack Newsletter subscriber count grew by an average of 22.5% each month in 2021, and I’m so grateful to you for that. We’re an awesome and smart bunch.

You love your Monday morning metrics.

Yay. Metric Stack Open Rates are an amazing 23%, much higher than average. If you’re a long-time reader of MetricHQ, you know that a good Email Open Rate benchmark is around 18%.

Email Open Rate Benchmark

Pro tip: grab a cup of coffee, tea, or non-caffeinated beverage of choice and spend a relaxing 10 minutes soaking up insights from Metric Stack every Monday at 10 am. Your brain will thank you for the mental nourishment, I promise.

The metrics that matter to you most.

You’re a very decisive bunch. You know the metrics that matter to you most. Curious what they are?

Here are the top five metrics you loved reading about this year on Metric Stack, based on open rate, click rate, and likes:

  1. Average Session Duration

  2. Total Addressable Market

  3. Customer Acquisition Cost

  4. Viral Coefficient

  5. Burn Multiple

SO happy that some of the best performing editions of the newsletter came from guest contributors. Speaking of guest contributors…

The people that made Metric Stack shine.

How do I even begin to talk about how much knowledge I gained by speaking to these experts? SaaS is full of passionate, experienced people who LOVE sharing their wisdom.

And you and I are lucky to hear from them:

Metric Stack Newsletter Contributors

We had the pleasure of featuring four incredible expert guest contributors this year in the Metric Stack Newsletter! So a special shout-out and lots of gratitude to:

  • Sagar Shukla, Co-founder of Foresight

  • Lauren Thibodeau, Founder and Chief Research Officer at SaaSCan

  • Jessie Summons, Chief Operation Officer at Matrak

  • Donna Weber, customer onboarding expert and award-winning author

Happy holidays from the Metric Stack Newsletter - stay tuned for more!

Thank you for being a part of this initiative to help people succeed with data. Stay tuned for more metrics, benchmarks, and industry trends delivered to your inbox in 2022.

I wish you a wonderful holiday season!

Happy holidays 2021!

-Priyaanka Arora, Content Researcher and Writer, Klipfolio

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